PDPA Privacy Policy of S.I. Asia Pacific Co., Ltd.
BowNow Privacy Policy

Last updated: 1st July 2021 


S.I. Asia Pacific Co., Ltd.
SIAP means S.I. Asia Pacific Co., Ltd. Registered at 76 The Park East Soi Sukhumvit 101/2 Room No. 201, Bangna Nua, Bangna, Bangkok 10260, Thailand.


Personal Data Protection Act

Data Controller

Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information are, or are to be, processed.

Data Processor

Data Processor means any natural or legal person who processes the data on behalf of the Data Controller.

Data Subject

Data Subject is any living individual who is using our Service and is the subject of Personal Data.


Principles for processing personal data

Our principles for processing personal data are:

  • Fairness and lawfulness. When we process personal data, the individual rights of the Data Subjects must be protected. All personal data must be collected and processed in a legal and fair manner. 
  • Restricted to a specific purpose. The personal data of Data Subject must be processed only for specific purposes. 
  • Transparency. The Data Subject must be informed of how his/her data is being collected, processed and used. 


What personal data we collect and process

SIAP collects several different types of personal data for various purposes. Personal Data may include, but is not limited to: 

  • Email address 
  • First name and last name 
  • Phone number 
  • Address, State, Province, ZIP/Postal code, City, Country 


How we use the personal data

SIAP uses the collected personal data for various purposes:

  • To provide you with services 
  • To notify you about changes to our services and/or products
  • To provide customer support 
  • To gather analysis or valuable information so that we can improve our services 
  • To detect, prevent and address technical issues 


How Legal basis for collecting and processing personal data

SIAP legal basis for collecting and using the personal data described in this Data Protection Policy depends on the personal data we collect and the specific context in which we collect the information.


Retention of personal data

SIAP will retain your personal information only for as long as is necessary for the purposes set out in this Data Protection Policy.

SIAP will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.


Data protection rights 

If you are a resident of the Kingdom of Thailand, you have certain data protection rights. If you wish to be informed what personal data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

  • The right to access, update or to delete the information we have on you 
  • The right of rectification 
  • The right to object 
  • The right of restriction 
  • The right to data portability 
  • The right to withdraw consent 

S.I. Asia Pacific Co., Ltd.

BowNow Privacy Policy

株式会社S.I. Asia Pacific Co., Ltd.(以下「当社」といいます。)が運営・管理しているこのWebサイト(以下「本サイト」といいます。)は、スターティアラボ株式会社の提供するマーケティングオートメーションのソフトウェア「BowNow」を使用しています。BowNowプライバシーポリシー(以下「本ポリシー」といいます。)は、BowNowによって取得される閲覧者の情報の取り扱いについて定めることを目的とします。

This website (hereinafter referred to as “this Site”) operated and managed by S.I. Asia Pacific Co., Ltd. (hereinafter referred to as the “Company”) utilizes marketing automation software BowNow offered by Startia Lab, Inc. The purpose of the BowNow Privacy Policy (hereinafter referred to as “this Policy”) is to set forth rules for handling the browsers’ information which is to be acquired via BowNow.   

Article 1. Definitions

(1) 「ラボ」とは、スターティアラボ株式会社をいいます。
(1) The term “Lab” as used herein refers to Startia Lab, Inc. 

(2) 「本サイト」とは、当社が運営又は管理するWebサイトをいいます。
(2) The term “this Site” as used herein refers to the website operated or managed by the Company. 

(3)  「本Webアプリ」とは、当社が運営又は管理するWebアプリケーションをいいます。
(3) The term “this Web Application” as used herein refers to the web application operated or managed by the Company.

(4) The term “Site Browser” as used herein refers to a person who browses contents on this Site or this Web Application by using the internet.  

(5) 「行動履歴情報」とは、サイト閲覧者の本サイト又は本Webアプリ上の行動履歴の情報(以下「行動履歴情報」といいます。)をいいます。当社が、BowNowの機能を利用して取得することができる行動履歴情報の中には、サイト閲覧者の姓名、及びメールアドレス等の特定の個人を識別できる情報は含まれませんが、当社の保有する他の情報と結合されてサイト閲覧者個人を特定できる情報となる可能性があります。
(5) The term “Action History Information” as used herein refers to the information on the Site Browser’s action history on this Site or this Web Application (hereinafter referred to as the “Action History Information”). The Action History Information, which can be acquired by utilizing the BowNow features, does not include information which can be used to identify a specific individual such as the Site Browser’s name and email address. However, if the Action History Information is combined with other information which the Company owns, it might enable the identification of a specific Site Browser.

(6) The term “this Personal Information” as used herein refers to the Site Browser’s personal information which is to be acquired by the Company via BowNow. This Personal Information includes the Action History Information. 


Article 2. Acquisition of Action History Information by the Company


1. The Site Browser shall agree to the Company’s Personal Information Protection Policy, the Handling of Personal Information and this Policy in order to browse the contents on this Site or this Web Application. This Site and this Web Application utilizes cookies and BowNow. BowNow utilizes cookies to acquire the Action History Information. The Site Browser, who does not agree to the Company’s Personal Information Protection Policy and this Policy, shall be expected to disable cookies on the browser setup screen. The Site Browser, who browses this Site without disabling cookies, shall be deemed to have agreed to the Company’s Personal Information Protection Policy and this Policy. If the Site Browser disables cookies, the Site Browser may not be able to browse all or part of the contents on this Site or this Web Application, or may not be able to use all or part of the features of this Site or this Web Application. 

「当社の個人情報保護方針」、「個人情報の取り扱いについて」(URL: https://siapth.com/privacy/)


As stated below:

The Company’s Personal Information Protection Policy, the Handling of Personal Information (URL: https://siapth.com/privacy/)


2 当社は、本件個人情報を以下の目的に利用します。
2. The Company uses this Personal Information for the following purposes:
(1) 製品・サービスの情報提供
(2) 閲覧者の興味・関心の分析
(3) 技術的な問題回避等
(1) Provision of information on products and services
(2) Analysis of curiosity and interest of the Site Browsers 
(3) Distribution of advertisement emails 
3. 当社は、本件個人情報に対し、適切なアクセス制限を課すなど、必要な安全管理措置を講じるものとします。
3. The Company shall take necessary security control measures such as properly restricting access to this Personal Information.  

Article 3. Provision of Personal Information to Third Parties

  1. サイト閲覧者は、当社が、本件個人情報をラボに対し、以下の各号の目的で利用するために提供することに同意するものとします。ただし、当社は、ラボに対し、本件個人情報の利用に対し、その利用目的に応じ、匿名加工その他必要な措置を講じるよう求め、匿名加工を行った場合は、その再識別行為を禁じるものとします。
  2. The Site Browser shall agree to the Company’s provision of this Personal Information to Lab so as to permit the use thereof for the purposes listed in the following items.  Provided, however, that the Company shall request Lab to anonymize this Personal Information or otherwise take necessary measures against the use of this Personal

Information depending on the purpose of use thereof, and shall prohibit Lab from re-identifying the data which has been anonymized.

(1) 統計データの作成
(2) 製品の開発、機能改善およびサービスの品質向上に向けた各種分析・アンケート調査実施、分析
(3) 産学協働研究
(1) Compilation of statistical data
(2) Various analyses, implementation of questionnaire surveys, and analyses for the purpose of product development, feature improvement, and service quality improvement
(3) Industry-university collaboration research

第4条 (個人情報の取り扱いの委託及び共同利用)
Article 4. Entrustment of Handling of Personal Information and Joint Use

1. 当社は、行動履歴情報及びその他の個人情報の取り扱いを業務の遂行に必要な範囲でラボ及びその他の第三者(以下「委託先」といいます。)に委託することができるものとします。
1. The Company may entrust the handling of the Action History Information and other personal information to Lab and any other third party (hereinafter referred to as the “Entrustee”) within the extent necessary for the performance of the services. 

2. 当社は、委託先に行動履歴情報及びその他の個人情報の取り扱いを委託する場合、適切な委託先を選定するとともに、責任をもって委託先を監督します。
2. In the case of entrusting a third party with the handling of the Action History Information and other personal information, the Company shall select an appropriate Entrustee and supervise the Entrustee on its own responsibility.

Article 5. Joint Use of Personal Data 
The Company shall not jointly use the Action History Information and other personal data without obtaining the prior consent of the individual concerned. 

第6条 (広告・宣伝メールの配信)
Article 6. Distribution of Advertisement and Promotion Emails

1. サイト閲覧者が、本サイトを閲覧したときは、当社から広告・宣伝メールが送信されることがあります。サイト閲覧者はこれに同意の上、本サイトを閲覧するものとします。
1. If the Site Browser browses this Site, the Company may send an advertisement and promotion email to the Site Browser. The Site Browser shall agree to this condition in order to browse this Site.

2. サイト閲覧者が、当社からの広告・宣伝メールの配信停止を希望するときは、当社の個人情報取責任者を通じて配信停止の手続を行ってください。サイト閲覧者が、配信停止の手続きを行った場合は、当社は、定める手続きにしたがって、合理的な範囲において速やかに対応いたします。 
2. The Site Browser, who desires to unsubscribe to advertisement and promotion emails from the Company, shall be expected to complete the unsubscription procedures through the Company’s personal information manager. If the Site Browser files the unsubscripion procedures, the Company shall promptly take action within a reasonable extent according to the prescribed procedures.  

Article 7. Request for Notification of the Purpose of Use, Disclosure, Correction, Suspension of Use, or Deletion of Personal Information  


In the case of receiving a request, etc. for the notification of the purpose of use, disclosure, correction, suspension of use, deletion, or refusal of provision to third parties, etc. of the personal information which the Company manages; complaints; or other inquiries, etc. from the individual concerned, the Company shall promptly take action within a reasonable extent according to the procedures set forth by the Company. 

電子メールアドレス:[email protected]
電話番号:02-120-6013 Ext. 201


As stated below:

[The Company’s Personal Information Manager]
Name: Toshihiko Atsumi
Email address: [email protected]
Phone numbers: 02-120-6013 Ext. 201


制定日 2021年7月12日
Date of establishment: July 12th 2021